In our previous blog we have analyzed well about all the basic aspects that affect search engine ranking of any website. Now moving bit further on the same line let’s get a deep study on how other things along with speed can change the ranking of site drastically. Considering all the previous mentioned reasons such as Content, Titles (Meta title), Headers (Meta description), Total image content, Page size, Time to first byte (TTFB) and Speed.
Now we are focusing on two other aspects of website that plays an important & key role in ranking your site top on any search engine page: (i) Back-end performance & (ii) Front-end performance. Let’s get familiar to both aspects a bit deeper one by one:
- Front-end:- This section of website is related to all such things that are visible on the website like the documents, images, forms etc. Earlier it was a myth that this portion doesn’t cause any effect on ranking, but the fact is far away from this. Considering front-end as not a key factor that impacts ranking is a mistake. The core arena of this section is to focusing on creating responsive, enjoyable and fast user experience. As per the research of years by experts it has been clear that web performance affects directly and drastically on user experience.
This is so because any fast website attracts more and more visitors, they visit to more pages and stay on site for long period, it also increases the return of customers on site and attract them to buy products and click on adds which generate business for you and in the same time generates customer interest on your site due to smooth front-end and speed. Moreover fast websites results happy users and these satisfied audience will promote your site by sharing link or any other means. All such things contribute in a huge manner to increase the ranking of your site.
- Back-end:- This directly affects the search ranking of websites. It includes the database servers, applications, CDNs, web servers & their network connections. It is necessary that website owners must explore different ways to improve TTFB of their sites, which includes optimization of application & database query, ensuring the use of responsive and fast web-servers.
Back-end and front-end both affect in a huge way in search engine ranking of your website. Getting on top in search engine results is not an eye blink task; it needs dedication, proper research, exact implementation and time.
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